Online Communications Resources

These guides and resources, based on industry best practices, will help maximize the effectiveness of your website and other communications.

Events Calendar
6/19/14
Step-by-step instructions for posting events to our calendar system and tips on making the most of your calendar postings so your event stands out from the rest.
Content and Web Writing
3/12/18
Here are our best practices for developing relevant, interesting, usable content to make your website successful.
Editorial Standards
11/26/18
Copy for your department or program’s website should follow Associated Press (AP) style, with a few exceptions and additions as detailed here.
Faculty Profile and eCV
2/14/18
eCV is the database that feeds the faculty profiles in the Jacobs School of Medicine and Biomedical Sciences and department websites. It can also automatically create custom CVs for promotion and tenure requirements, and NIH Biosketches.
Email
10/17/17
Photography and Video
1/23/19
Photographs add to website content in ways that text cannot. We take high quality photos that support the text of the school's web pages and web-based news stories.
Accessibility
10/23/18
University websites must be accessible to all users. Following these guidelines will help ensure that your content is accessible.
Marketing
10/17/17
Once your content is in top shape, you're ready to bring visitors to your website.
Additional Resources
10/17/17

Some of the information in this guide has been adapted from How To documents developed by the Indiana University of Pennsylvania's Web Team with their permission.