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Writing for the Web

Writing for the web requires special techniques and practices. How-to and best practices.

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"The skill of writing is to create a context in which other people can think."
~ Edwin Schlossberg
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Make sure that the content you especially want your visitors to see is visible without scrolling.
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Acronyms and abbreviations are convenient for writers but cause problems for readers and search engines.
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Sometimes you need to place the same content in more than one location on your website. Our content management system (CMS) allows you to do that without cutting and pasting.

The federal government’s Plain Language Guidelines cover many techniques for clear, efficient, effective writing. You may find them useful in writing your web content.

For advice on writing for the web, refer especially to the fourth chapter, “Writing for the web,” pages 89-99. Chapter 3, “Write your document,” pages 17-88, includes many excellent techniques for writing clearly and efficiently.

Some of these files require Adobe Acrobat Reader. You can download Acrobat Reader from Adobe's website.