Twitter

Twitter, the micro-blogging social media platform, is a tool for professional development and collaboration.

The average person will spend about four minutes on Twitter per visit, so posting at consistent times is important. Posting multiple times a day will increase your reach.

Facebook and Twitter audiences are about the same age range, so it is acceptable to post identical content to both channels.

If you have the space, include hashtags. Use only a few and stay relevant to the content of your tweet.

If you talk about a certain topic frequently, create a hashtag for it. This will give others the chance to participate in your conversation.

Posts with images or videos have higher engagement than those without.

Review Twitter’s recommendations for tweets

Audience

It’ll be helpful if you’re aware that:

  • 63% of Twitter users are between the ages of 35 to 65, with a median age of 40
  • in the US, 56% of those users are male
  • users spend about 3.39 minutes on average on Twitter

Best Time to Post

Weekdays, between 9 a.m. and 4 p.m. — with an emphasis between 11 a.m. and 1 p.m. — are the best times to tweet. Engagement falls off on the weekends.