Video

Video can be an important tool for communication across social media, websites, advertising and more.

Start Here: Best Practices and University Resources
8/6/26
These best practices and guidelines from University Communications (UC) will help ensure your message is clear, compelling and on brand. UC also offers video graphics resources for your videos.
Pre-Production Checklist
8/6/26
Before you start, review our checklist of content and production issues to consider.
Use Your Lockup
8/6/26
We encourage you to use your university lockup in your videos.
UB Production Group
8/6/26
If you need help creating a video, UB Production Group can produce high-quality video for UB websites, marketing and public relations, alumni and donor outreach, student recruitment and more.
Posting Your Video
8/6/26
Your video must be posted to the school's official YouTube channel to appear on a Jacobs School website.
Videos About the School and Region
8/6/26
Find links to the Jacobs School’s official YouTube channel; collections of videos about the school, faculty, students and facilities; and videos about Buffalo and the region.

UB Production Group
University at Buffalo Production Group (UBPG) is available to help the university community with video needs.
Contact UB Production Group
Captioning
All videos must be closed-captioned to comply with the Americans with Disabilities Act. YouTube provides auto-captioning. To get the best results, speakers should speak one at a time and talk slowly and clearly when being recorded. Eliminate as much background noise as possible for better captioning.

Jacobs School of Medicine and Biomedical Sciences