Our goal in content for the school's websites is celebrating individual or group accomplishments and achievement, demonstrating expertise and communicating opportunity for prospective students and trainees.

These guides and resources, based on industry best practices, will help maximize the effectiveness of your website and other communications.


  • Request Access to Your Website
    Do you need access to your department, division, office or other website in the Jacobs School's websites?
  • Publishing Pages
    Use these methods to request publication for new or update pages or to deactivate a page.
  • Submitting Updates via Microsoft Word
    When submitting updates for your website, convert the page to a Word Document to ensure the changes you want made are clearly and accurately communicated.

Website Content

  • Calendar
    Step-by-step instructions for posting events to our calendar system and tips on making the most of your calendar postings so your event stands out from the rest.
  • Editorial Practices and Standards
    Copy for your department or program’s website should follow Associated Press (AP) style, with a few exceptions and additions as detailed here.
  • Faculty Profiles
    UB Profile is the database that populates the faculty profiles in the websites of the Jacobs School of Medicine and Biomedical Sciences and its departments. UB Profile can also create CVs for promotion and tenure requirements.
  • Forms
    We have two means of building and using forms in UBCMS: the built-in form components and Formstack.
  • Photography
    Photographs add to website content in ways that text cannot. We take high quality photos that support the text of the school's web pages and web-based news stories.
  • Video
    Video can be an important tool for communication across social media, websites, advertising and more.

Social Media

  • Social Media
    Social media is a popular tool for communicating with prospective and current students and trainees. We encourage you to use social media to promote your research, education and training programs, labs, programs, divisions and departments.

Logos, Lockups and Branded Items

  • Lockups & Branded Items
    Within the university visual identity system, lockups are the only permissible way to graphically represent a unit, program or division name. No other graphical or typographic treatment, logo or designed permutations of the name that deviate from this construction may be used.

Email and Additional Resources

  • Email
    Recommendations for using your email address and creating an email signature.
  • Additional Resources
    Special content in UBCMS and other non-CMS resources.
  • Digital Communications Guidelines
    Please refer to the following guidelines before submitting a request. These guidelines are intended to ensure that content is of sufficient quality, meets university and school branding and editorial standards, and helps guard against oversaturation of email messaging to all Jacobs School audiences.
  • Digital Communications Request
    Please fill out the form below to request marketing or event support from the Office of Communications at the Jacobs School of Medicine and Biomedical Sciences.