Could your body's insulin response influence your food choices? A UB study aims to find out

Niagara Frontier Publications reported on a new study underway at UB in which researchers aim to find out whether the body’s insulin response influences food choices. “In general, we know that foods that have a higher glycemic index, that is foods with more sugar, tend to be more reinforcing, motivating people to consume more of them, which is why so many people have difficulty cutting them out,” explained Matthew Biondolillo, study coordinator and a postdoctoral associate in the Behavioral Medicine Lab in the Jacobs School. “We are trying to understand if there are physiological differences that make avoiding those foods more difficult for people who have Type 2 diabetes or are at risk for developing it.”