Creating New Social Media Accounts

Before creating a social media channel, it’s important to plan, follow the process of requesting an account, and familiarize yourself with the university’s profile guidelines.

Things to Consider

Think about how social media will fit into your marketing strategy, whether your audience expects to find you on social media, and whether there is already a UB or Jacobs School channel devoted to providing similar content. 

What are your goals?

Your social media channel should support your overall business/operational strategy.

Ask yourself:

  • Am I trying to communicate a campaign?
  • Promote my department?
  • Attract new students?
  • Communicate with alumni?
  • Who am I trying to reach?
  • What are my key messages?

Do you have the necessary team?

Every UB social media account must have proper, authorized support. Social media lives 24/7, 365 days a year, so you must be ready to post, maintain and monitor your channels in that time frame.

Dead or inactive social media accounts, or users who do not receive responses, reflect poorly on your and UB’s reputation. Social media should be a formal part of a position or role in your office.

The primary administrator must be a UB faculty or staff member. Be sure at least two people have admin access. Ensure they have the time, priority and enthusiasm to devote to this project.

If students, residents, fellows or other trainees are part of your team, consider how you’ll recruit and bring aboard new team members to replace members who graduate.

Request a Social Media Account

  1. Review the building your strategy page to learn about the university’s expectations and requirements for social media accounts.
  2. Review the university’s guidelines.
  3. Review the university’s monitoring and responding expectations.
  4. Complete our social media strategy worksheet.

We will work with you and University Communications to approve your request.

University Profile Guidelines

The university established brand guidelines for any social account that is a part of the school.

These guidelines include using specific profile names, account handles, profile images and profile bios:

All official social media accounts must be approved

The university holds the Jacobs School’s Office of Communications accountable for anything that happens on your social media channels. Therefore, all official social media accounts must have completed the UB Social Media Strategy Worksheet and must be approved by the Jacobs School’s Office of Communications.


If you have questions about social media in general or the group, please reach out to:

Alexandra Edelblute.

Alexandra Edelblute

Staff Writer / Social Media Manager

955 Main Street, Room 6147, Buffalo, NY 14203-1121

Phone: (716) 829-3375