Instagram

There are various ways to use Instagram to expand your online presence. 

Instagram is based around images and videos. Any high quality images or well-produced videos are advantageous to post on Instagram. Images of recent events, news, graphics for upcoming events and lighter and more fun content are great for this platform. Also, it is also almost an entirely mobile platform.

Instagram makes great use of hashtags. They are incredibly useful for building organic reach on your posts. Use up to 5 to 10 hashtags, relevant to the content of the post and the account, per post.

Using hashtags lets you include as many groups and keywords as you can think of without overreaching and including things that aren’t relevant.

Audience

When using Instagram, keep in mind that: 

Best Time to Post

The best time to post is weekdays between noon and 1 p.m.

Engagement will decrease on the weekends. The Instagram algorithm will show the most recent posts at the top, so posting during peak times is very important.