Instagram

Instagram is based around images and videos. Any high quality images or well-produced videos are advantageous to post on Instagram. Images of recent events, news, graphics for upcoming events and lighter and more fun content are great for this platform. Also, it is also almost an entirely mobile platform.

Instagram makes great use of hashtags. They are incredibly useful for building organic reach on your posts. Use up to 5 to 10 hashtags, relevant to the content of the post and the account, per post.

Using hashtags lets you include as many groups and keywords as you can think of without overreaching and including things that aren’t relevant.

• the largest age category is between 18 to 24 years old (75% of users)
• 56.3% of Instagram users are females and 43.7% are male
• 120.7 million Instagram users are from the U.S.
• 37% of U.S. adults use Instagram, and the United States has the highest number of Instagram users
• 89% of users are outside the U.S.
• six in ten online adults have Instagram accounts
• 30% of global Instagram audiences are between 18 to 24 years old, and 35% are between 25 to 34 years old
• 72% of teens use Instagram
• 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions
• Instagram users spent an average of 28 minutes per day on the platform in 2020
• 35% of U.S. teenagers say Instagram is their preferred social media platform
• 63% of Americans use Instagram daily

The best time to post is weekdays between noon and 1 p.m.

Engagement will decrease on the weekends. The Instagram algorithm will show the most recent posts at the top, so posting during peak times is very important.