Writing Posts

Your social posts should be curated to fit each platform.

You can design them to promote an event or product, talk about current events or give a behind-the-scenes look. All of these topics have value and can be used to help increase and interact with your audience.

Take a look at these different kinds of posts and see how they might fit your social media strategy:

• News and trending posts: cover current events and breaking news — use in a more informative style
• Competition/polls/question posts: engage with your audience through relevant or fun questions
• Photo and video posts: any post that includes a visual element like an image or video
• Share follower content: elevate content from your audience to your platform to showcase followers’ posts and enhance your relationship with followers
• Story posts: quick posts that exist on your page for 24 hours and then disappear — great for sharing content and highlighting events for the day
• Livestreams: start a livestream on your platform, giving you the ability to interact with your audience in real time and answer questions live
• Holiday posts: celebrate holidays through a seasonal post and acknowledge the date of a holiday

If you have questions about social media in general or the group, please reach out to: