Facebook

Explore tips and resources to develop an effective Facebook presence.

Facebook’s algorithm for news feeds results in a low organic reach. Users will interact more with posts that have images or videos. Keep the captions short but descriptive.

Use enough detail to interest readers but not so much that they read an entire paragraph with each post.

Read Facebook’s guide to managing pages for businesses

Audience

It’ll be helpful if you’re aware that:

  • more than 75% of Americans between 18 to 49 use Facebook
  • the average Facebook user is age 40
  • women are more likely to use the app than men

Best Time to Post

Try to post at consistent times. 

Weekdays, between noon and 3 p.m., are optimal posting times. Wednesday is the best day to post, Sunday is the worst.