LinkedIn

Discover helpful tips on using LinkedIn to enhance the reputation of your department, office or program.

Many LinkedIn users have college degrees, and your followers will either have attended the school or will be working in the field closest to your department.

Users value LinkedIn for news that is relevant to their job and the industry they work in. You can use more technical language on LinkedIn than you would on Facebook or Twitter.

Post about recent news, highlights about the school or your department, as well as advancements in your field. This is a place for more serious and intellectual postings, along with things that will shine a positive light on the school.

Explore the LinkedIn marketing solutions blog

Audience

It’ll be helpful if you’re aware that:

  • 37% of the audience members are between the ages of 30 to 49
  • 28% are between the ages of 18 to 29
  • over half the audience has a college degree
  • 49% of users report making over $75k per year

Best Time to Post

Post on weekdays at 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m.

The best days to post are Mondays and Wednesdays. Engagement drops on the weekends.