Scheduling Posts

The day and time at which you choose to share posts can have a great influence on the amount of interactions it will receive. Every page and every audience has different times that work well for them.

Determining the Best Time to Post

While the specific audiences for your profile may have different times when they are more active on social media, there are some research-tested periods of time in which your posts have a better chance of reaching more people.

The time at which you make your posts is crucial if you want many people to view them.

More information on these times — and further details about the types of posts that perform better on certain platforms — can be found on our platform guides page.

  • Facebook: Weekdays between 12 p.m. and 3 p.m. Wednesday is the best performing day. Sunday is the worst.
  • Instagram: Weekdays between 12 p.m. and 1 p.m. General engagement decreases on the weekends.
  • Twitter: Weekdays between 9 a.m. and 4 p.m. Increased engagement between 11 a.m. and 1 p.m. Decreased engagement on the weekends.
  • LinkedIn: Weekdays at 7:45 a.m., 10:45 a.m., 12:45 p.m. and 5:45 p.m. Mondays and Wednesdays are the best, with decreased engagement on the weekends.

Scheduling Posts

There are many different tools, both free and paid, that can assist with scheduling social media posts.

These tools offer the advantage of scheduling multiple posts across various channels. This gives you the opportunity to capitalize on the best time your audience will be more active, and it eliminates the delay that might occur by posting them manually.

Hootsuite and Buffer offer great benefits; free accounts from these services give you the ability to organize and manage all of your social postings.

Contact

If you have questions about social media in general or the group, please reach out to:

Tim O'Shea.

Tim O'Shea

Communication Specialist

Office of Communications

955 Main Street. Room 6137, Buffalo, NY 14203-1121

Phone: (716) 829-2414

Email: tmoshea@buffalo.edu